Everyone loves a good story. Everyone. Which is why storytelling should be at the heart of your nonprofit’s strategic communications. I know ‘storytelling’ is a meme du jour. But that’s no reason to ignore it. Just because everyone else is doing it doesn’t mean you shouldn’t! There’s a reason these phrases become buzzworthy. In this […]

Source: www.clairification.com

Too often, the stories nonprofits tell about donors is this:  how the donor made a gift and sometimes why.  It’s about the mechanics of giving, especially if it’s large or a planned gift.  It is rarely about the donor’s life experience or the change the gift is going to make on a future outcome.  People are definitely looking for meaning and an experience of being alive – – good stories create an emotional desire to help.  THEN the story gives the reader / listener a way to act upon that desire . . . and really good nonprofits can do that over and over again.