Paradigm Shift – Part 2
Here is a “David Letterman” List of the different methods of annual fundraising – from least effective to most effective. Source: Center for Philanthropy, Indiana University
*Impersonal letter/direct mail/internet
*Telephone solicitation – warmer prospects
*Personalized letter/direct mail/internet
*Personal letter/personal telephone call
*Face-to-face (transition to long-term)
Where are you spending your time? If you are not concentrating on getting the face-to-face, one-on-one conversations, you are going to be disappointed in your fundraising efforts. It doesn’t mean that you stop doing all the others, but you should be spending 80% of your time on the last 2 methods.
“But,” you exclaim, “I don’t have time to meet with all the people!”
Of course you don’t. That’s why you have to train effective ambassadors in a systematic, purposeful process. Create a referral network with the power to transform your fundraising. This system has worked for millions of individuals and businesses – it is a PROVEN process that gets people out of their caves and into the arena of advocacy. See www.nfpcoaching.com for more information on PhilanthropyPlus and how you can get those face-to-face meetings!
Posted on February 1, 2010, in Innovations and tagged fundraising, networking, non-profit, referrals. Bookmark the permalink. Leave a comment.
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