A key insight is in the very first question in this interview . . . . So many small or struggling non-profits are not creative, taking risks, setting more aggressive goals. That “bunker” mentality is hindering growth. Horowitz also discusses TALENT – this also is a key flaw in “underdeveloped” fundraising plans at many non-profits. Really talented fundraisers are difficult to find and retain.
I’m struck by the honest of Horowitz’s unique point of view – some food for thought for non-profit fundraisers.