By Allison Gauss  We all know donor retention is important to the long-term health of a nonprofit. Software Advice, a company that helps all kinds of organizations find the right nonprofit softwa

Source: www.stayclassy.org

Too often, nonprofits highlight DONOR stories, especially planned givers.  These pieces focus a lot on how a donor made a gift, and can be very short on impact.  This survey highlights what donors really want to know about your organization and how the dedication of their contribution will make a difference.

Get them interested and create a desire to join your cause.  Tell them a story, and back it up with real data.

Story telling is a key skill that all nonprofit communicators need to learn.

“This survey, conducted by software evaluation and research company Software Advice, highlights what donors really want to know about your organization and how the dedication of their contribution will make a difference.”