Writing an effective email or direct mail appeal is not as simple as writing a note to a friend. It’s a real challenge. Sometimes, organizations hit the mark. Sadly, this post is about one of those other times when an organization misses the mark.
A short time ago, I received the following email from a performing arts organization (which will remain nameless) that my wife and I care about and have supported in the past:
Subject: We’ve Missed You!
Dear Mr. and Mrs. Michael J. Rosen,
With just a few weeks to go before the end of the [ABC Organization’s] fiscal year, we are writing to ask for your support of the [Organization] at a time of increasingly good news. As you have undoubtedly read, the [Organization] is no longer in bankruptcy. We officially exited from financial reorganization on July 30, 2012. As we look to the future with confidence, we…
View original post 2,552 more words
Posted on August 18, 2012, in Uncategorized. Bookmark the permalink. Leave a comment.
Leave a comment